anhanguera, one of the most affordable and well-known colleges in the country, needed a fresh brand positioning. specifically, something that sets it apart from the rest of the competition who usually stick to the same speech, tone of voice, and similar identity. "vem por aqui" (come this way) was the answer to this challenge. the positioning was launched with the insight that life gives us signals that we need to keep an eye on. One of those signals can show us the path we need to take to make a leap in life.
