the pride’s month icon that always stands out is the traditional rainbow flag.
but what about all the other flags behind the most famous one?
nubank’s 2021 pride campaign aimed to bring awareness for all the
lgbtqiapn+ colors and representativity.

our social channels were used as a stage for employees to speak up about their experiences as members of the community.

we also released a special collection of cardholders and sketchbooks, one for each flag. 
100% of the sales were donated to todxs, a ngo that promotes safety and respect for vulnerable lgbtqiapn+ people in brazil.